Our story

Our approach stems from years of experience on the ground, working with small-holder farmers and designing products and experience for them and around their realities. We have built digital products that are currently adopted by millions of users, bring commercial revenue and simultaneously deliver impact.

For over a decade we have worked with farmers, cooperatives, agribusinesses and technology companies across South Asia, Africa and Latin America to identify and scale digital innovation in the agricultural sector through sustainable business models. We published hundreds of resources and toolkits for the industry, outlining AgTech opportunity areas, mapping emerging technology and business trends, documenting best practices and offering new approaches for practitioners.

We came to realise that there is a gap in the market when it comes to solid expertise in the intersection of agricultural technology, digital product development, climate change and financial inclusion. In particular there is a lack of expertise rooted in the understanding of smallholder farmer realities. We decided to establish such centre of excellence for both private and public sector players that are working towards a better, fairer, climate smart and regenerative agriculture of the future.

We solve problems in the intersection of agriculture, climate, digital technology and financial inclusion. Our guiding principles are sustainability, user-centricity and inclusion.